When inequality is nourished by digital infrastructure, the infrastructure has to change
Nathalie Mindus Co-Founder and CEO of MINDUS – House of Green Digital
Nathalie Mindus - Co-Founder and CEO of MINDUS – House of Green Digital
2026 WE Empower UN SDG Challenge Finalist, Europe and North America
Nathalie Mindus never set out to become a tech entrepreneur. It was only after relocating to France with her husband Christopher in 2005 that she found herself immersed in the digital revolution.
Inspired by Christopher’s remarkable ability to decode complex systems and transform them into future-ready solutions, Nathalie gained early insight into the trajectory of technological advancement. By 2007, the vision of building digital products that were energy-efficient, fast, secure, constantly evolving, and accessible to all, laid the foundation for what would become MINDUS in 2015.
MINDUS is a Monaco certified B Corporation serving more than 40 enterprises and 70,000 users, including Volvo, VISA, and leading European banks.
MINDUS’ patented green-tech infrastructure is pioneering a new era of sustainable technology. By reducing energy consumption and CO₂ intensity by up to 80%, it lowers environmental impact and cuts development and hidden costs by 50%. Its simplified cross-platform makes app creation easier and more accessible, effectively deskilling the process. Moreover, MINDUS delivers applications that run four times faster than conventional apps, offering secure, scalable, future-ready service.
Digital Pollution and Exclusion
MINDUS is driving systemic change by decarbonizing the digital footprint and tackling accessibility, two crises most technology companies neglect or ignore.
The first is the hidden carbon cost of digital: every click, app, cell tower, data center, consumes energy. An AI query uses nearly twenty times more energy than a Google search, yet AI is increasingly replacing simple search functions. Digital pollution remains invisible, as its impact grows. MINDUS’ innovation ensures that people don’t need to reduce their digital use, but instead, can rely on better technology, empowering individuals and organizations to act and join a greener ecosystem while optimizing efficiency and access.
The second crisis is accessibility. Billions worldwide face barriers including slow connections and outdated or limited hardware. These challenges block access to essential tools such as finance, health, education, and information apps, preventing underserved communities from participating in the digital economy. The high demand for material resources limiting access must be reduced. For Nathalie, this is not an observation but a call to duty. It is one of the catalysts for the invention of MINDUS: to dismantle these barriers and make digital inclusion a reality.
Commitment to United Nations Sustainable Development Goals
MINDUS advances numerous of the UN SDGs, with direct contributions that stand out in a few key areas. By designing faster, lighter applications that run seamlessly on low-bandwidth connections, MINDUS reimagines digital infrastructure for the common good, advancing SDG 9. Unlike traditional apps split between frontend devices and backend servers – requiring constant energy-intensive communication, heavy data transfers, large local memory, and draining device batteries – MINDUS places the entire app in the backend, streaming highly compressed data to the device. This innovation removes material barriers to access, fostering a more equal society in line with SDG 10.
MINDUS’ patented infrastructure reduces the energy use and carbon footprint of digital products by up to 80%, a major contribution to SDG 13. By democratizing cross-platform app creation, MINDUS opens pathways generating work and opportunities, advancing SDG 8.
Deeply engaged in advancing AI through greener expansion, Nathalie recognizes it as both a transformative tool and a potential risk. She believes AI plays a vital role in achieving gender equality by ensuring women are represented in the data training these systems. The more women actively engage with AI and push it toward substantive outputs, the more these technologies learn to deliver equitable answers. In doing so, AI can evolve into a force for inclusive algorithms that benefit everyone, directly supporting SDG 5.
Aligned with SDG Digital, MINDUS exemplifies how digital technologies can lay the groundwork for a more sustainable, inclusive, and responsible future.
What Comes Next
For Nathalie and Christopher, the next phase for MINDUS is bold and time-bound: reduce the 3.7% of Global GHG tied to digital pollution from apps while including the 2.6 billion people outside Digital Economy. Their SBTi (Science Based Targets Initiative) is 200,000 applications built on MINDUS’s Green Tech Infrastructure by 2030.
With broader adoption, awareness, and investment, Nathalie’s vision is an achievable reality. As a leader grounded in humility, integrity, and diversity, Nathalie’s ultimate goal is to inspire women everywhere to believe in their potential and see that achievement is within reach.
By Dylan Agado, HON394 Student