Dina Abdul Majeed – Founder of 360Moms – Jordan
2022 WE Empower Awardee, Greater Middle East and North Africa
Parenting calls on undivided care and investment. Unfortunately, in many countries, it can be difficult to find basic quality resources for pregnancy and raising children. Dina Abdul Majeed faced that frustrating challenge along with many other mothers in Jordan and around the world, and now she is working to provide a solution for mothers everywhere through 360Moms.
A nurturing space
Becoming a mother is momentous. Supporting moms and their children is a critical need, and one which Majeed found inexcusably unmet when she sought help. “I couldn’t find any credible sources to give me answers, especially in the Arab Region,” she reflects. “I felt helpless.” No mom should be left helpless, and that conviction motivated Majeed to create 360Moms to make a change.
“I realized that this is a huge problem that not only I’m facing, but millions of mothers around the Arab region.” It’s a huge problem that extends beyond individual women, too. Empowering mothers and their kids is a matter of public health, education, and equity. That’s why 360Moms is designed to provide maternity support in all aspects, from education to services to community.
Knowledge for the next generation
The core of 360Moms is to be a “personal digital tool that answers mothers’ everyday health concerns and challenges,” in Majeed’s words. “We are aiming to make mothers’ lives easier, and giving them fast, trusted answers about their children’s health and wellbeing.” The key feature that Majeed needed for her own challenges is accessibility, which requires centralization. 360Moms is that collective source to direct women to the specific information they need at any given time.
According to Majeed, “We help over 500,000 monthly users get answers to their everyday health challenges, and this helps them support their children’s health and wellbeing wherever they are, and in many cases without the need to visit a doctor personally.” Importantly, 360Moms provides peace of mind by vetting every resource to verify that it is credible, accurate, and helpful. Dozens of experts ensure that mothers are able to make informed choices and find the best support for their needs. Whether through the website or the mobile app, 360Moms empowers mothers with guidance that is always available.
Everyone’s a winner
360Moms supports SDG 3 Good Health and Well-Being by benefitting mothers and children as well as improving public health education. Majeed also strives to help women in the workplace through career counseling and workshops, which supports SDG 5 Gender Equality. Beneath all of this lies a foundation of community.
360Moms is ultimately a network of health professionals, medical services, and various experts who all also benefit by reaching a larger audience. Discounts and coupons are common to make healthcare more affordable for moms, but which also support small businesses. Combined with women’s career services, 360Moms has a big impact on SDG 8 Decent Work and Economic Growth. Majeed wants to make sure that no mother is left alone like she felt. Through direct connections with professional resources, 360Moms is achieving her goal and beyond.
The WE Empower UN SDG Challenge is a first-of-its-kind global competition for women entrepreneurs who are pushing the UN Sustainable Development Goals and leading innovation in sustainability and climate change through their businesses. This Contributing Series highlights finalists of the Challenge whose work demonstrates how business models and social entrepreneurship can drive global impact
by Forest Burdette