Partnership highlight: ASU class helps small Arizona town with tourism, retention planning

Source: ASU News

ASU News highlighted a recent partnership between Project Cities and the Town of Miami! Here is a short excerpt:

"Students pointed out that social media is an important resource for both tourism and retention and can be launched quickly. They recommended letting younger town residents manage the accounts, using organic and paid social media to highlight news, the history and beauty of the town, future events and more.

“This is a team,” Rivera said. “This is not a solo team, this is not a golf team, this is not a volleyball team. … This is a huge team in order to accomplish everything that we want for the future of Miami.”

Read the full article.