Social media has emerged as a powerful tool to inspire younger generations to value conservation. In their article in Springer Nature, recent graduates and Leah Gerber sought to understand the role of social media in Gen Z’s awareness of conservation issues, and to determine if social media spurs any pro-environmental behavior change related to conservation that demographic. Through surveys of ASU students they found that social media and online news sources are an important source of conservation information for many, suggesting the strong potential of social media for communicating science and conservation issues to young people.
