P&G We Empower company profile by Julia Brownell

Girl giving a high five to person out of photo at at soccer game

P&G is a long-time global advocate of women empowerment and gender parity through various impact programs. The company has spent more than $1.1 billion with women-owned businesses globally.  P&G helps empower and shape societal perception of women through its partnership with the Association of National Advertisers and #SeeHer initiative to reflect accurate portrayals of women in girls in advertising and media.

Why does P&G support Gender Equality?

As one of the largest advertisers in the world, P&G seeks to use its voice to be a force for good by tackling gender bias and sparking conversations that lead to change through their advertisements.  Arguably the most well-known is the #LikeAGirl campaign by the brand Always, turning the phrase “like a girl” from an insult into an inspiring and empowering message through the award-winning advertisement that captured the attention of millions.

Why does P&G support WE Empower?

P&G is a proud supporter of WE Empower because of its focus on honoring and building entrepreneurship capabilities in women around the globe.  P&G recognizes the value that investing in women can bring.

What programs or initiatives bring P&G’s WE Empower commitment to life?

  • Procter & Gamble seeks to drive Diversity & Inclusion across all regions where they do business. For this reason, P&G launched an expanded international Supplier Diversity program in 2016. The company wants to ensure their supply network reflects the diversity of consumers, employees, and stakeholders across the globe. The program focuses on woman-owned businesses, and partners with WE Empower support partner WEConnect International, the leading organization for certification and advocacy of woman-owned businesses outside the United States. In addition to growing spend, P&G is also committed to growing the capability and opportunities for woman-owned businesses through the Global Women’s Business Development Program, which is delivered in key regions with partners at WEConnect and UN Women.
  • The  Search Human Equalizer (S.H.E.), an initiative of P&G by Pantene, is a tool that eliminates the bias in search results. It is “transforming the way we see women by transforming the way we search.” The tool targets stereotypes and seeks to abolish them by rearranging the order in which information is presented and eliminating the algorithmic bias that currently exists.
  • P&G has also partnered with another WE Empower lead partner Vital Voices, a non-governmental organization that works with women leaders on economic empowerment, human rights and political participation. Together, P&G and Vital Voices developed Voces Que Inspiran (Voices That Inspire), a fellowship supporting young women dedicated to making a positive impact. Participants from Argentina, Brazil, Guatemala, Panama and Mexico undergo a 4 day intensive leadership training program, and are matched with local women leaders in the Vital Voices network. P&G has provided these young women with a chance to lead sustainable social change in their communities and in the broader Latin America and Caribbean region.

Business operations and key facts

  • Procter & Gamble (P&G) is the world’s largest producer of consumer goods, whose brands serve close to 5 billion people around the world. P&G strives to “improve the lives of the world’s consumers.''
  • P&G’s portfolio includes over 60 brands including Tide, Gillette, Head & Shoulders, Olay, Pantene, Pampers, Always, Vicks, Crest, Old Spice, Oral-B, Swiffer and Dawn.
  • The company is Listed #45 on the Forbes Fortune 500. $68 billion in 2019 global sales
  • P&G products sold in more than 180 countries and has operations in 70 countries
  • For more information: https://www.pg.com/