Scientists argue that funding allocation for saving endangered species is failing, costing many more species to go extinct. Dr. Leah Gerber, Founding Director of ASU Center for Biodiversity Outcomes, makes that case in a recently published article in Outside. Although the idea of prioritizing species conservation efforts might seem controversial, decisions need to be made during this time of rapid biophysical, institutional, and cultural change. “There’s a level of discomfort with this, but we have to face hard choices,” explains Gerber. For the last couple of years, Dr. Gerber has been working closely with the U.S. Fish and Wildlife Service to help develop a decision-making tool to assist with effective funding allocation for rescuing endangered species.