A GreenBiz.com article reports on the current sustainability undertakings of universities across the U.S., including Arizona State University. There are many benefits that come with sustainability, as outlined by reporter Jonathan Bardelline, that include student recruitment, lower costs, improved branding, and healthier student and staff experiences. ASU's Global Institute of Sustainability houses the nation's first transdisciplinary School of Sustainability, where students gain first-hand knowledge and application of sustainability concepts. "We're trying to find the right balance of theory and practical implementation," says Nick Brown, senior sustainability scientist at ASU's Global Institute of Sustainability. ASU has two major sustainability goals: to be completely carbon neutral by 2035 and a zero waste university by 2015.