Carola Grebitus, assistant professor of food industry management at the Morrison School of Agribusiness and Resource Management, is in charge of a study looking into public perceptions of sustainable products. Study participants look at packaging and marketing materials to provide feedback regarding which tactics would make them purchase more sustainable products. Grebitus is coordinating the study at the request of Henkel, a German company known for Dial soap, Purex laundry detergent, and Renuzit air fresheners. Sustainability has been a core goal for the company that offers many eco-friendly products and lifestyle choices to everyday consumers. "I want to help consumers understand what is sustainable by discovering what sustainability means to them," Grebitus said. "In this study, we deal with perception which leads to uncovering what it means to be environmentally friendly as a consumer."