Sustainability scholar comments on global consumer behavior research findings

Nicole Darnall

Nicole Darnall, a senior sustainability scholar with ASU's Global Institute of Sustainability, spoke with a writer for National Geographic Daily News about some of the findings in the 2012 Greendex survey, which was released this month.

Greendex, a worldwide tracking survey produced by National Geographic and GlobeScan, measured consumer behavior in 65 areas related to housing, transportation, food and consumer goods in 17 countries.

In the story “Americans Least Green – And Feel Least Guilt, Survey Suggests,” writer Ker Than noted that the survey showed “when asked what proportion of their fellow citizens were green, most people responded 20 to 40 percent. Yet when asked if they themselves were green, more than half said they are.”

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