What would Steve Jobs have done?

George Basile

From Sustainability: The Journal of Record, December 2011, 4(6): 261-263, an article by Senior Sustainability Scientist George Basile about the important role of universities in leading change in sustainability and the critical relationship between entrepreneurship and student success.

For any sustainability graduate or new practitioner, there exists a tale of two narratives. The first reflects the reality of a historically horrendous job market, a new field with relatively unknown academic degrees, and an abundance of competition from seasoned professionals. The other reflects the reality of being at the leading edge of a pioneering wave with the opportunity and promise of discovery and forging one’s own future given a more complete understanding of the reality humanity finds itself in. Both narratives paint a picture of transition and both are true. So, what is one to do?

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