Using social psychology to promote sustainability

Row of Houses

Can peer pressure help people live more sustainably? In this article from The Atlantic Cities, Susan Ledlow, ASU social psychologist; Mick Dalrymple, ASU Energize Phoenix project manager; and Dimitrios Laloudakis, Phoenix's energy manager, weigh in on how creating social norms can be used to get people to live more sustainably.

The idea that people will change their beliefs and behavior through social norms could be a powerful tool for cities chasing sustainability in everything from water consumption to recycling programs to energy efficiency.